Shenandoah Valley

Shenandoah Valley

Press Room

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations


  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Shenandoah National Park To Temporarily Waive Entry Fee During Coronavirus Crisis

March 18, 2020

LURAY, VA — After careful consideration, Secretary of the Interior David Bernhardt directed the National Park Service (NPS) to temporarily suspend the collection of all park entrance fees until further notice. Being outside may help relieve stress and improve overall well-being. As our nation and the world struggle to protect public health amidst the coronavirus (COVID-19) […]

Tourism Expands & Strengthens the Shenandoah Valley Economy

October 20, 2019

SHENANDOAH VALLEY, VA — With the iconic tourism campaign, Virginia is For Lovers, celebrating its 50th anniversary this year, now seems a good time to take stock in what tourism means to the Shenandoah Valley. The economic health of the Valley has long been intertwined with the tourism industry.  The region is rich in natural […]

SVTA Receives $50,000 Grant To Promote Shenandoah Valley as a Top Travel Destination

September 30, 2019

Longstanding Regional Tourism Organization Receives Public-Private Marketing Funds to Attract More Visitors From Urban Markets Shenandoah Valley, VA – The Shenandoah Valley Travel Association (SVTA) received a $50,000 grant to launch the Let’s Go! Virginia’s Epic Shenandoah Valley Vacation campaign from the Virginia Tourism Corporation (VTC) Marketing Leverage Grant Fund program. The campaign will be […]

Live Near Shenandoah National Park? Visit For Free on June 16

June 1, 2019

Luray, VA – Shenandoah National Park will waive entrance fees for all park visitors on Saturday, June 16 in honor of Park Neighbor Day, an annual event held on the third Saturday of June to honor our neighbors who live in the counties and gateway communities surrounding the Park. Shenandoah National Park will host a […]

Shenandoah National Park’s Fee-Free Days for 2019

April 8, 2019

Did you know that entrance fees to Shenandoah National Park are waived to celebrate and honor select important dates during the year? Here’s how to explore the great outdoors for free! On the following five days in 2019, the U.S. National Park Service will offer free admission to everyone. These “fee-free” days represent a special opportunity […]