Press Room

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations



  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Chasing Waterfalls in Shenandoah National Park

June 16, 2022, is International Waterfall Day, and there is no better time of year than early summer to explore the thundering waterways of Shenandoah National Park. The park has more than a dozen named waterfalls, and dozens more course through the Blue Ridge...

Shenandoah announces entrance fee-free days for 2022

SHENANDOAH NATIONAL PARK – The National Park Service has announced five entrance fee-free days in 2022. The free entrance dates are: Monday, January 17 – Martin Luther King, Jr. Day Saturday, April 16 – First Day of National Park Week Thursday, August 4 – Anniversary...

Best Places To See Fall Foliage in Virginia in 2021

SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway,...

Shenandoah National Park Announces Spring 2021 Opening Dates

Facilities in Shenandoah National Park are beginning to open and will continue to open throughout the spring. Visitor Centers The park’s two visitor centers are now open with rangers providing information at outdoor contact stations and the Park Stores located inside...

SVTA Receives State Funding to Aid In Tourism Recovery

LURAY, Va. – The Shenandoah Valley Travel Association (SVTA) has received $10,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program to support tourism initiatives. “The Shenandoah Valley economy thrives on tourism, and the lost income...

Patrick Kenney Named Superintendent of Shenandoah National Park

Luray, Va. -- The National Park Service (NPS) Regional Director Gay Vietzke has named Patrick Kenney as the new superintendent of Shenandoah National Park. Kenney previously served as the deputy superintendent of Yellowstone National Park, a nearly 3,500-sq.-mile...

Shenandoah Valley Receives Recovery Grant For Tourism Marketing

LURAY, Va. – Yesterday, the Shenandoah Valley Travel Association (SVTA) received $10,000 from the Virginia Tourism Corporation (VTC) #WanderLove Recovery Grant Program, a new grant made available to Virginia’s Destination Marketing Organizations (DMOs) that have been...

Shenandoah National Park Temporarily Closes

LURAY, VA -- The National Park Service (NPS) received a letter from the Rappahannock Rapidan Health District of the Virginia Department of Health recommending the full closure of Shenandoah National Park. Upon receiving this request from the health department,...

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