Press Room

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations



  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Shenandoah National Park to Offer Free Admission on Four Days in 2018

The National Park Service invites the public to visit all national parks, including Shenandoah National Park, without paying any entrance fee on four days in 2018. The 2018 entrance fee-free days are: January 15: Martin Luther King, Jr. Day April 21: First Day of...

Travel Media From Around The World Visit Shenandoah Valley Region

SHENANDOAH VALLEY, Va. -- The U.S. Travel Association's IPW conference, held in Washington DC, attracted thousands of attendees from 70 countries, including hundreds of journalists from the U.S. and abroad. Several attractions in the Shenandoah Valley were fortunate...

SVTA Launches New Campaign: Epic Experiences Ahead

WINCHESTER, Va. -- The Shenandoah Valley Travel Association, the oldest tourism marketing organization for the Shenandoah Valley,  recently launched a new digital campaign called “Epic Experiences" to bring younger visitors to the Valley. Research indicates that...

Ride The Drive: Your Chance To Cruise Skyline Drive (without a car!)

On April 23, 2017 Shenandoah National Park will open the north district of Skyline Drive to non-motorized vehicles only to celebrate National ParkRx Day and National Park Week. “Ride the Drive” is a pilot event to promote opportunities for alternative modes of...

Free Admission Dates to Shenandoah National Park in 2017

On these ten days in 2017, Shenandoah National Park (and all national parks across the country) will waive admission fees, so grab your calendar and start making plans for your next adventure. Need ideas on where to go, what to see or do, and where to stay? Check out...

Travel to the Shenandoah Valley On The Rise

The Shenandoah Valley Travel Association (SVTA) is pleased to announce that tourism in the region is growing, and that a newly redesigned website is ready for visitors. Travel data from the past five years shows visitor spending in the region has been on a continued...

Shenandoah Valley: In The Travel Media Spotlight

It is with great pleasure that we continue to work together to put the Shenandoah Valley in the travel media spotlight. This year, the Shenandoah Valley Travel Association (SVTA) attended the MATPRA Media Marketplace in Easton, Maryland. This is the mid-Atlantic’s...

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