Press Room

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations



  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Celebrating The Power of Tourism in the Shenandoah Valley

SHENANDOAH VALLEY -- National Travel and Tourism Week (#NTTW18) is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and...

Shenandoah National Park Hosts Wildflower Weekend

Native spring wildflowers will be the focus of Shenandoah National Park's 32nd annual Wildflower Weekend, May 5-6, 2018. This time of year, as the days lengthen and the temperature begins to warm, look for purple and yellow violets flower (Viola spp.), and the...

Happy Trails! Shenandoah National Park Announces Spring Openings

Get ready for a new season of fun at Shenandoah National Park! Facilities will begin opening in March and will continue to open throughout the spring. Harry F. Byrd Visitor Center, located at mile 51 Skyline Drive, will continue serving visitors on weekends (weather...

Shenandoah National Park to Offer Free Admission on Four Days in 2018

The National Park Service invites the public to visit all national parks, including Shenandoah National Park, without paying any entrance fee on four days in 2018. The 2018 entrance fee-free days are: January 15: Martin Luther King, Jr. Day April 21: First Day of...

Travel Media From Around The World Visit Shenandoah Valley Region

SHENANDOAH VALLEY, Va. -- The U.S. Travel Association's IPW conference, held in Washington DC, attracted thousands of attendees from 70 countries, including hundreds of journalists from the U.S. and abroad. Several attractions in the Shenandoah Valley were fortunate...

SVTA Launches New Campaign: Epic Experiences Ahead

WINCHESTER, Va. -- The Shenandoah Valley Travel Association, the oldest tourism marketing organization for the Shenandoah Valley,  recently launched a new digital campaign called “Epic Experiences" to bring younger visitors to the Valley. Research indicates that...

Ride The Drive: Your Chance To Cruise Skyline Drive (without a car!)

On April 23, 2017 Shenandoah National Park will open the north district of Skyline Drive to non-motorized vehicles only to celebrate National ParkRx Day and National Park Week. “Ride the Drive” is a pilot event to promote opportunities for alternative modes of...

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