Press Room

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations



  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Tourism Expands & Strengthens the Shenandoah Valley Economy

SHENANDOAH VALLEY, VA -- With the iconic tourism campaign, Virginia is For Lovers, celebrating its 50th anniversary this year, now seems a good time to take stock in what tourism means to the Shenandoah Valley. The economic health of the Valley has long been...

Live Near Shenandoah National Park? Visit For Free on June 16

Luray, VA – Shenandoah National Park will waive entrance fees for all park visitors on Saturday, June 16 in honor of Park Neighbor Day, an annual event held on the third Saturday of June to honor our neighbors who live in the counties and gateway communities...

Shenandoah National Park’s Fee-Free Days for 2019

Did you know that entrance fees to Shenandoah National Park are waived to celebrate and honor select important dates during the year? Here's how to explore the great outdoors for free! On the following five days in 2019, the U.S. National Park Service will offer free...

Spring 2019 Opening Dates for Shenandoah National Park

Shenandoah Valley (March 25, 2019) — If you're planning a spring visit to Shenandoah, one of America's most beloved national parks, we are pleased to announce that facilities in Shenandoah National Park are beginning to open this month and will continue to open...

SVTA Receives “50 Years of Love” Tourism Grant

Shenandoah Valley (February 22, 2019) -- Today, the Shenandoah Valley Travel Association (SVTA) announced that it has received a $10,000 grant from the Virginia Tourism Corporation (VTC) “50 Years of Love” grant fund. The fund is part of VTC’s efforts to celebrate the...

Shenandoah National Park Launches Official App

SHENANDOAH NATIONAL PARK -- Shenandoah National Park Superintendent Jennifer Flynn has announced the launch of the park’s official app, NPS Shenandoah. The free app, available in both Apple’s iOS and Android platforms is designed to give visitors a digital tool for...

Tourism in the Shenandoah Valley Continues to Grow

SHENANDOAH VALLEY — The Shenandoah Valley Travel Association (SVTA) is pleased to announce that the Shenandoah Valley’s travel, tourism, and hospitality industry continues to grow. Recently released data from the U.S. Travel Association shows that every locality in...

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