Press Release

in the Shenandoah Valley

The Shenandoah Valley Travel Association (SVTA) online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


 

MEDIA CONTACT

Kathy Moore
Moore Public Relations
540-255-2662
SVTA@moorepublicrelations.com

 

WHAT WE DO

  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking
Best Places To See Fall Foliage in Virginia in 2021

SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway,...

Shenandoah National Park Announces Spring 2021 Opening Dates

Facilities in Shenandoah National Park are beginning to open and will continue to open throughout the spring. Visitor Centers The park’s two visitor centers are now open with rangers providing information at outdoor contact stations and the Park Stores located inside...

SVTA Receives State Funding to Aid In Tourism Recovery

LURAY, Va. – The Shenandoah Valley Travel Association (SVTA) has received $10,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program to support tourism initiatives. “The Shenandoah Valley economy thrives on tourism, and the lost income...

Patrick Kenney Named Superintendent of Shenandoah National Park

Luray, Va. -- The National Park Service (NPS) Regional Director Gay Vietzke has named Patrick Kenney as the new superintendent of Shenandoah National Park. Kenney previously served as the deputy superintendent of Yellowstone National Park, a nearly 3,500-sq.-mile...

Shenandoah Valley Receives Recovery Grant For Tourism Marketing

LURAY, Va. – Yesterday, the Shenandoah Valley Travel Association (SVTA) received $10,000 from the Virginia Tourism Corporation (VTC) #WanderLove Recovery Grant Program, a new grant made available to Virginia’s Destination Marketing Organizations (DMOs) that have been...

Shenandoah National Park Temporarily Closes

LURAY, VA -- The National Park Service (NPS) received a letter from the Rappahannock Rapidan Health District of the Virginia Department of Health recommending the full closure of Shenandoah National Park. Upon receiving this request from the health department,...

Tourism Expands & Strengthens the Shenandoah Valley Economy

SHENANDOAH VALLEY, VA -- With the iconic tourism campaign, Virginia is For Lovers, celebrating its 50th anniversary this year, now seems a good time to take stock in what tourism means to the Shenandoah Valley. The economic health of the Valley has long been...

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SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway, which extends south into North Carolina. Together, these mountain drives crest the top of the Blue Ridge Mountains and offer some of the best places to see fall foliage in the USA. Numerous overlooks provide opportunities to see the annual fall color show as it makes its descent down the mountains. The first hints of fall start off at the highest elevations, then week after week, the color change sweeps down to the lower elevations and into the Valley below. Foliage conditions can vary dramatically from area to area, so plan to spend a few days driving through the region to appreciate shifts in color during any particular week. As for the annual peak color, everyone asks, but there is no single date. Each year, peak color is a response to environmental factors, as well as the genetic makeup of the trees themselves. Experts suggest the most intense colors occur during mid-late October when the shortening days of autumn when days are bright and warm, and the nights are cool but not below freezing — and when there has been ideal rainfall. When there has been adequate rainfall, it tends to keep the leaves on the trees longer and enhance the color shift.

Golden hour, priceless views

From the heights of these roads (and/or the ancient summit peaks nearby) gaze westward across the Shenandoah Valley and the Shenandoah River below. If you can time it right, watch the sun set from on high. Photographers and Instagrammers know that some of the best light is at golden hour, just before the sun dips below the horizon. Early evening light is magical — filled with all the warm golds, reds, oranges, and yellows that are echoed in the landscape all around.

Tips For Visiting

A few tips for visiting Skyline Drive and the Blue Ridge Parkway during the busy fall season. Campgrounds and lodges typically book early for weekends in September/October. There are some first-come, first-served sites at campgrounds, but those tend to fill quickly — usually by Thursday evening. Outside the park boundaries, there are a wide variety of lodging accommodations from hotels, to inns, to private cabin rentals. Visit during midweek, if you can for the best choice. Stop along the way to take advantage of the Shenandoah Valley's hundreds of miles of spectacular hiking, cycling, and paddling. Check out all there is to see and do. When you've worked up an appetite, refuel in one of the Valley's gorgeous small cities, and know that orchards, vineyards, and breweries delight at nearly every bend of the road. Additional itineraries are available here. Whichever road you take, go slow, enjoy the ride, and luxuriate in the stunning fall foliage and the historic landscapes that surround you. ###
SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway, which extends south into North Carolina. Together, these mountain drives crest the top of the Blue Ridge Mountains and offer some of the best places to see fall foliage in the USA. Numerous overlooks provide opportunities to see the annual fall color show as it makes its descent down the mountains. The first hints of fall start off at the highest elevations, then week after week, the color change sweeps down to the lower elevations and into the Valley below. Foliage conditions can vary dramatically from area to area, so plan to spend a few days driving through the region to appreciate shifts in color during any particular week. As for the annual peak color, everyone asks, but there is no single date. Each year, peak color is a response to environmental factors, as well as the genetic makeup of the trees themselves. Experts suggest the most intense colors occur during mid-late October when the shortening days of autumn when days are bright and warm, and the nights are cool but not below freezing — and when there has been ideal rainfall. When there has been adequate rainfall, it tends to keep the leaves on the trees longer and enhance the color shift.

Golden hour, priceless views

From the heights of these roads (and/or the ancient summit peaks nearby) gaze westward across the Shenandoah Valley and the Shenandoah River below. If you can time it right, watch the sun set from on high. Photographers and Instagrammers know that some of the best light is at golden hour, just before the sun dips below the horizon. Early evening light is magical — filled with all the warm golds, reds, oranges, and yellows that are echoed in the landscape all around.

Tips For Visiting

A few tips for visiting Skyline Drive and the Blue Ridge Parkway during the busy fall season. Campgrounds and lodges typically book early for weekends in September/October. There are some first-come, first-served sites at campgrounds, but those tend to fill quickly — usually by Thursday evening. Outside the park boundaries, there are a wide variety of lodging accommodations from hotels, to inns, to private cabin rentals. Visit during midweek, if you can for the best choice. Stop along the way to take advantage of the Shenandoah Valley's hundreds of miles of spectacular hiking, cycling, and paddling. Check out all there is to see and do. When you've worked up an appetite, refuel in one of the Valley's gorgeous small cities, and know that orchards, vineyards, and breweries delight at nearly every bend of the road. Additional itineraries are available here. Whichever road you take, go slow, enjoy the ride, and luxuriate in the stunning fall foliage and the historic landscapes that surround you. ###
SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway, which extends south into North Carolina. Together, these mountain drives crest the top of the Blue Ridge Mountains and offer some of the best places to see fall foliage in the USA. Numerous overlooks provide opportunities to see the annual fall color show as it makes its descent down the mountains. The first hints of fall start off at the highest elevations, then week after week, the color change sweeps down to the lower elevations and into the Valley below. Foliage conditions can vary dramatically from area to area, so plan to spend a few days driving through the region to appreciate shifts in color during any particular week. As for the annual peak color, everyone asks, but there is no single date. Each year, peak color is a response to environmental factors, as well as the genetic makeup of the trees themselves. Experts suggest the most intense colors occur during mid-late October when the shortening days of autumn when days are bright and warm, and the nights are cool but not below freezing — and when there has been ideal rainfall. When there has been adequate rainfall, it tends to keep the leaves on the trees longer and enhance the color shift.

Golden hour, priceless views

From the heights of these roads (and/or the ancient summit peaks nearby) gaze westward across the Shenandoah Valley and the Shenandoah River below. If you can time it right, watch the sun set from on high. Photographers and Instagrammers know that some of the best light is at golden hour, just before the sun dips below the horizon. Early evening light is magical — filled with all the warm golds, reds, oranges, and yellows that are echoed in the landscape all around.

Tips For Visiting

A few tips for visiting Skyline Drive and the Blue Ridge Parkway during the busy fall season. Campgrounds and lodges typically book early for weekends in September/October. There are some first-come, first-served sites at campgrounds, but those tend to fill quickly — usually by Thursday evening. Outside the park boundaries, there are a wide variety of lodging accommodations from hotels, to inns, to private cabin rentals. Visit during midweek, if you can for the best choice. Stop along the way to take advantage of the Shenandoah Valley's hundreds of miles of spectacular hiking, cycling, and paddling. Check out all there is to see and do. When you've worked up an appetite, refuel in one of the Valley's gorgeous small cities, and know that orchards, vineyards, and breweries delight at nearly every bend of the road. Additional itineraries are available here. Whichever road you take, go slow, enjoy the ride, and luxuriate in the stunning fall foliage and the historic landscapes that surround you. ###

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SHENANDOAH VALLEY, Va. — Skyline Drive and the Blue Ridge Parkway are two of America's most iconic mountain drives. Skyline Drive is a national scenic byway that runs the length of Shenandoah National Park and connects with the northern end of the Blue Ridge Parkway, which extends south into North Carolina. Together, these mountain drives crest the top of the Blue Ridge Mountains and offer some of the best places to see fall foliage in the USA. Numerous overlooks provide opportunities to see the annual fall color show as it makes its descent down the mountains. The first hints of fall start off at the highest elevations, then week after week, the color change sweeps down to the lower elevations and into the Valley below. Foliage conditions can vary dramatically from area to area, so plan to spend a few days driving through the region to appreciate shifts in color during any particular week. As for the annual peak color, everyone asks, but there is no single date. Each year, peak color is a response to environmental factors, as well as the genetic makeup of the trees themselves. Experts suggest the most intense colors occur during mid-late October when the shortening days of autumn when days are bright and warm, and the nights are cool but not below freezing — and when there has been ideal rainfall. When there has been adequate rainfall, it tends to keep the leaves on the trees longer and enhance the color shift.

Golden hour, priceless views

From the heights of these roads (and/or the ancient summit peaks nearby) gaze westward across the Shenandoah Valley and the Shenandoah River below. If you can time it right, watch the sun set from on high. Photographers and Instagrammers know that some of the best light is at golden hour, just before the sun dips below the horizon. Early evening light is magical — filled with all the warm golds, reds, oranges, and yellows that are echoed in the landscape all around.

Tips For Visiting

A few tips for visiting Skyline Drive and the Blue Ridge Parkway during the busy fall season. Campgrounds and lodges typically book early for weekends in September/October. There are some first-come, first-served sites at campgrounds, but those tend to fill quickly — usually by Thursday evening. Outside the park boundaries, there are a wide variety of lodging accommodations from hotels, to inns, to private cabin rentals. Visit during midweek, if you can for the best choice. Stop along the way to take advantage of the Shenandoah Valley's hundreds of miles of spectacular hiking, cycling, and paddling. Check out all there is to see and do. When you've worked up an appetite, refuel in one of the Valley's gorgeous small cities, and know that orchards, vineyards, and breweries delight at nearly every bend of the road. Additional itineraries are available here. Whichever road you take, go slow, enjoy the ride, and luxuriate in the stunning fall foliage and the historic landscapes that surround you. ###
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