Visiting breweries in Virginia’s Shenandoah Valley just got easier with the creation of the Shenandoah Beerwerks Trail– launched May 16, during American Craft Beer Week.
The trail provides an opportunity for tourists and locals to connect with a great craft beer experience. With twelve breweries all located within an hour’s drive from one another, the Shenandoah Valley region is quickly becoming Virginia’s newest beer frontier.
“I think this is a great regional project with tremendous potential. There’s nothing else like it in the Shenandoah Valley, and we’ve tried very hard to differentiate it from other beer trails in the state,” says Sheryl Wagner, Director of Tourism for the City of Staunton. “It’s a natural pairing – we know that craft beer drinkers love the outdoors, and so after a day of hiking, biking and exploring, now they can tap into our local beer culture.”
On the trail’s newly unveiled website, visitors can quickly plot out a multi-brewery tour and mix their tastings with the tourism experiences that best match their interests. In addition to a print and online ad campaign that launches in June, organizers say that signage will be installed at the breweries to cross-promote the trail, and promotional information will be distributed to Visitor Welcome Centers across the state.
The trail’s breweries include:
- Brothers Craft Brewing (Harrisonburg)
- Pale Fire Brewing Co. (Harrisonburg)
- Seven Arrows Brewing (Fishersville)
- Devils Backbone Outpost Brewery & Tap Room (Rockbridge Co.)
- Stable Craft Brewing (Augusta Co.)
- Redbeard Brewing Company (Staunton)
- Three Notch’d Brewing Company (Harrisonburg)
- Shenandoah Valley Brewing Co. (Staunton)
- Blue Lab Brewing Company (Lexington)
- Wolfe Street Brewing Co. (Harrisonburg)
- Queen City Brewing (Staunton)
- Basic City Beer Co. (Waynesboro, opening this summer)
“We couldn’t be happier with this partnership,” says Wagner, speaking of the multiple-locality effort behind the trail. Tourism partners in the cities of Staunton, Harrisonburg, Lexington, and Waynesboro as well as the counties of Augusta and Rockbridge jointly developed the Shenandoah Beerwerks Trail.
More details about the trail can be found at beerwerkstrail.com.
Photos and trail map available by request.