As winter settles across the Shenandoah Valley, the region bursts into festive spirit — towns and vineyards light up, cozy markets open their doors, and artisans fill stalls with handmade treasures. Here’s a roundup of some of the season’s best Christmas and holiday markets happening around the Shenandoah Valley this year.
Held at the Turner Pavilion, the long-loved Harrisonburg Farmers Market shifts into full holiday mode in December. The 2025 Holiday Market runs on the first three Saturdays of December, 9 a.m. to noon. Expect an expanded selection of artisan goods like handmade wreaths, candles, herbal self-care items, and jewelry alongside the market’s usual bounty: pasture-raised meats, eggs, produce, maple syrup, baked goods, coffee, and more. Everything is locally grown or handcrafted by the vendors.
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In Staunton, the farmers’ market transitions to a “Winter Holiday Market” for December. Shop December 6, 13, and 20, from 9 a.m. to 1 p.m. Browse local produce, handmade goods, and seasonal gifts in a festive, community-oriented atmosphere. Shopping this market is a great way to support local artisans and producers.
For a more refined, arts-focused shopping experience, don’t miss this long-running holiday showcase running November 21 – December 28, 2025 (Tuesday through Sunday), 10:00 a.m. to 5 p.m. The Staunton Augusta Art Center transforms into a festive marketplace featuring one-of-a-kind jewelry, original paintings, hand-turned woodwork, textiles, ornaments, gift cards, and much more — perfect for unique holiday gifts.
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Set in historic Old Town and spread along the pedestrian mall, the Winchester Winter Village is a European-style Christmas market runs Friday, December 5 through Sunday, December 7, 2025.
Hours & Highlights:
Expect candlelight, glühwein or hot cocoa, carols, artisan crafts, and holiday charm in a picturesque, small-town setting.
Winchester Winter Village. Photo courtesy of Winchester-Frederick County Convention & Visitors Bureau
The 14th annual “Weihnachtsmarkt” at Bluestone Vineyard is scheduled for Saturday, December 6, 2025, 11 a.m. to 5 p.m. Vendors will showcase handcrafted goods, seasonal bites, and drinks (including glühwein), all on the scenic vineyard grounds — a lovely blend of rustic charm, holiday cheer, and local artisan spirit.
This German-style Christmas market is set at the historic grist-mill grounds of Wade’s Mill – Virginia’s oldest continuously operating commercial grist mill – December 6 from 10 a.m. to 5 p.m. Visitors will find unique handmade gifts, artisan crafts (often locally produced), holiday atmosphere, and free admission and parking.
The Country Christmas Market at Stable Craft adds a fun, family-friendly vibe to the holiday calendar in Staunton. According to local holiday listings, the brewery hosts a Christmas market and visits from Santa or other festive characters. On December 10 and December 17, 2025, 1 to 4 p.m., families — especially those with pets — are encouraged to stop by for holiday-themed photos and shopping.
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Whether you’re hunting for meaningful handmade gifts, sipping hot cocoa beside a vineyard, or enjoying family-friendly festivities in charming small towns, each market captures a unique piece of the Valley’s holiday magic. With so many upcoming events still ahead, now’s the time to plan your visits and experience the region’s warm, welcoming, and wonderfully festive spirit.
Header Image: Winchester Winter Village. Photo courtesy of Winchester-Frederick County Convention & Visitors Bureau
