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About Us

The Shenandoah Valley is known far and wide because dedicated residents, recognizing its natural beauty, have joined to enthusiastically sing its praises for more than eight decades.  The vehicle for their efforts is a Valley-wide promotional travel organization known as the Shenandoah Valley Travel Association (SVTA). Originally formed in 1924, SVTA is one of the oldest regional tourism promotion organizations of its kind in the United States.

Simply stated, the mission of SVTA is to promote the tourism assets of our beautiful and historic Valley to the rest of the world.  SVTA members are located within a compact 200-mile region stretching from Harpers Ferry, WV to Roanoke, VA, and are majestically bordered by the Blue Ridge Mountains to the east and the Alleghenies to the west.  Currently, the Association is comprised of 320 Valley attractions, lodging establishments, campgrounds, restaurants, golf courses, retail stores, tourism offices, convention and visitor bureaus, and city, town and county governments that are interested in welcoming visitors to our region.

When planning your trip to the Shenandoah Valley, please be sure to request the Official Shenandoah Valley Travel Guide.  It is the most comprehensive guide available for listings of everything to do and see during your stay.

No matter what your needs are, SVTA is here to assist you. We very much look forward to making your visit to the beautiful and historic Shenandoah Valley a memorable one.

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